Portfolio
Click the links below to view examples of the content I have created and initiatives I have launched—for both startups and established brands. I have addressed diverse audiences, industries, technologies, and phases of the sales cycle in my content creation. I have also helped companies take their content and engagement strategy to the next level.
Content Types
Ranging from Simple to Complex
I have created nearly every type of marketing content, from lengthy reports to white papers, from multimedia to email and social copy.
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Targeted Industries
Addressing a Sector's Business Drivers
I have created content aimed at virtually every industry, using terminology and perspectives familiar to each audience.
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Personas
Addressing Role-specific Pain Points
I create content for people at any level of an organization, making concepts accessible and compelling for each role.
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C-level Executives
Technology/Cybersecurity Leaders
Mid-level Managers
Front-line Workers
Areas of Technology
Conveying Complex Concepts Accessibly
I have written on a wide variety of technology topics. A broad understanding of digital systems, business drivers, and how technology improves the bottom line enables me to quickly get up to speed with new clients.
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Cloud Computing
DevOps
Mobile Computing
Big Data and Data Analytics
Software-defined Networking
Communications Technology
Financial Technology
Network Security
Endpoint and Device Security
Application Security
Content Security
Content Strategy
Refining Strategy and Launching New Programs
I have launched innovative new content marketing and customer advocacy programs, improved existing ones, served on corporate editorial teams, and created foundational templates and style documents for content marketing teams.
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Strategic Initiatives
Campaigns and Digital Marketing
Editorial Work
