Portfolio
Click the links below to view examples of the content I have created and initiatives I have launched—for both startups and established brands. I have addressed diverse audiences, industries, technologies, and phases of the sales cycle in my content creation. I have also helped companies take their content and engagement strategy to the next level.
Content Types
Ranging from Simple to Complex
I have created nearly every type of marketing content, from lengthy reports to white papers, from multimedia to email and social copy.
Targeted Industries
Addressing a Sector's Business Drivers
I have created content aimed at virtually every industry, using terminology and perspectives familiar to each audience.
Personas
Addressing Role-specific Pain Points
I create content for people at any level of an organization, making concepts accessible and compelling for each role.
C-level Executives
Technology/Cybersecurity Leaders
Mid-level Managers
Front-line Workers
Areas of Technology
Conveying Complex Concepts Accessibly
I have written on a wide variety of technology topics. A broad understanding of digital systems, business drivers, and how technology improves the bottom line enables me to quickly get up to speed with new clients.
Cloud Computing
DevOps
Mobile Computing
Big Data and Data Analytics
Software-defined Networking
Communications Technology
Financial Technology
Network Security
Endpoint and Device Security
Application Security
Content Security
Content Strategy
Refining Strategy and Launching New Programs
I have launched innovative new content marketing and customer advocacy programs, improved existing ones, served on corporate editorial teams, and created foundational templates and style documents for content marketing teams.
Strategic Initiatives
Campaigns and Digital Marketing
Editorial Work
