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Mark Mullins

Brand Storyteller  |  Content Marketer  |  Customer Advocacy Strategist

I am an innovative content marketing leader with a record of forward-looking strategy and groundbreaking initiatives. I reach diverse audiences with a clear, impactful message using creative storytelling, and I engage customers to deepen the impact. I have verified expertise in:

•   Ascending above content noise using research, data, and customer examples to structure business narratives

•    Building audiences though innovative distribution channels such as mobile apps and multimedia

•    Making content compelling with innovative style, optimal viewer experience, and real customer perspectives

•    Producing effective and SEO-optimized content of all types against editorial deadlines

•    Providing thorough editorial and messaging oversight for a variety of content from many creative sources

•    Thinking analytically and creatively with an ability to convey complex concepts accessibly and in story form

•    Strategically managing people, projects, and processes with up to 8 direct reports and multiple stakeholders

Professional Experience

MHM ContentSource, LLC

Founder and Editor-in-Chief (2013–Present)

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Leveraging 20+ years of experience to create diverse content, conduct industry research, and assist with strategy. Serving diverse clients from industry leaders to startups.

  • Authored numerous research reports, customer case studies, magazine features, white papers, eBooks, product briefs, and other marketing content

  • Conducted extensive research on high technology topics for industry reports

  • Interviewed a variety of thought leaders and CxOs; extensive ghost writing for executives

  • Provided strategic direction, content templates, and style guides for content programs

  • Served on editorial teams reviewing all corporate content marketing materials

  • Served clients including Fortinet, Proofpoint, Aon Cyber Solutions, Kiteworks, Cynerio, Synack, Contrast Security, Lastline, Illusive Networks, Pro Unlimited, and LivePerson

 

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D+H (now Finastra)

Manager, Client Marketing (2015–2017)

 

Recruited to launch the first client advocacy program for the firm. Standardized disparate processes, deployed automated technology for sales reference requests, and made content the centerpiece of client marketing.

  • Deployed reference database application and selected customer advocacy solution

  • Grew client content marketing by 30%+ year over year with engaging new content types

  • Launched Lending On Call, a new thought leadership podcast channel

  • Created buzz at annual user conference with new Game Changer of the Year Award

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Symantec (now Broadcom)

Sr. Manager, Global SMB/Channel Publishing Programs (2011–13)

Manager / Sr. Manager, Global Reference Programs (2009–11)

Customer Reference Project Manager (contractor/employee, 2005–09)

 

Recruited to launch new customer reference program for Enterprise Security product group. Managed all reference programs for two years before creating new publishing initiatives targeting small and midsize business customers and channel partners.

  • Managing editor and contributor for award-winning CIO Digest and The Confident SMB

  • Launched new SMB customer marketing program, increasing engagement by 50%

  • Created industry-unique partner content program; 100+ multimedia and print pieces

  • Acted as field and/or content producer for 75+ customer/partner testimonial videos

Publications & Presentations

Selected Research Reports:

  • Kiteworks Sensitive Content Communications Security & Privacy Reports

  • Fortinet Operational Technology Security Trends Reports

  • Contrast Labs State of DevSecOps Reports

  • Contrast Labs 2021 Application Security Observability Reports

  • Proofpoint Healthcare Cybercrime Update

 

Thought Leadership Content:

  • Bylines in American Banker, The CISO Collective, Forbes Technology Council, eRepublic

  • Symantec CIO Digest: Managing Editor/contributor (20+ features)

  • Symantec The Confident SMB: Managing Editor/contributor (10+ features)

  • Fortinet The CISO Collective: Managing Editor/contributor (many long and short pieces)

 

Presentations:

  • Niche Publishing Conference: Co-presenter, “Optimizing Tablet ROI”

  • Symantec Training: Led employee training on customer marketing programs

  • Public Speaking: Extensive volunteer public speaking and presenting experience

Education & Professional Development

  • Master of Divinity, Abilene Christian University

  • Bachelor of Arts, Abilene Christian University

  • Customer Marketing Summit, Influitive

  • Content Marketing Master Class, Content Marketing Institute

  • Customer Marketing training, Phelon Group

  • Vertical Measures Content Marketing Workshop, Digital Summit

  • Multipliers Training, Liz Wiseman and Greg McEown

  • The Extraordinary Leader training program for top managers

  • Managing Conflict, Advanced Certificate, Straus Institute for Dispute Resolution, Pepperdine University School of Law

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